- A fashion brand built on sustainable principles and unconventional business moves -
Designer Vanessa Montoro has always regarded luxury and sustainability as natural allies. When she launched. Her own brand 16 years ago, she started a brad based on ethical values without even thinking that woudl become a trendy topic.
Sustainability is just a frenesi matter very recently, though she has been practicing it inherently since the scratch. “Nowadays being a eco-friendly brandi s no longer a niche, it is becoming a new norm”, highlitghts Vanessa Montoro, and she´s happy with it.
She designs pieces from crocheted silk material and her technique was passed down from her grandma. Crochet is a centenary techique tha was related to nostalgia with sophistication. What Vanessa saw was an opportunity to change how people used to see crochet.
In 2002 she launches her high end handmade brand that was everything a brand in 2018 wants to be: eco-friendly, socially responsible and timeless. She started by finding a small fabric to produce the organic raw material she wanted to work with; and then that she scanned the market to pick women from suburb to be part of her social Project “Butterflies Women”, that employs 30 artisans with diferente stories to help create her produtct.
She also decide to break with the tradicional fashion calendar by creating produtcs that are seasonless and long-lasting. “Going against the norm isn’t easy though”, she says.
To make real, long-term, sustainable progress and design great clothes tha people want, she needed to slow down the pace.
The process became a way to teach customers how they should be looking at consumption and the brand ended up being a fashion reference for those that are already looking for theses principles when they’re buying new clothes.
Certified B Corporations are bussinesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose.
Vanessa Montoro was included in 2016 in the hall of international brands using bussiness as a force for good. “Working with silkworm is already a challenged itself.
The insect is fragile and feeds exclusively on mulberry leaf without pesticide, otherwise its die. That is, he´s the auditor of nature himself”, she explains.
2000 - 2018 © Vanessa Montoro | desenvolvido por Criaturo