the work that keeps her grounded
- A fashion brand built on sustainable principles and unconventional business moves -
Designer Vanessa Montoro has always regarded luxury and sustainability as natural allies. When she launched her own brand 16 years ago, she started a brand based on ethical values without even thinking that would become a trendy topic.
Sustainability is just a frenesi matter very recently, though she has been practicing it inherently since the scratch. “Nowadays being a eco-friendly brand is no longer a niche, it is becoming a new norm”, highlights Vanessa Montoro, and she´s happy with it.
She designs pieces from crocheted silk material and her technique was passed down from her grandma. Crochet is a centenary technique that was related to nostalgia with sophistication. What Vanessa saw was an opportunity to change how people used to see crochet.
She also decide to break with the traditional fashion calendar by creating produtcs that are seasonless and long-lasting. “Going against the norm isn’t easy though”, she says.
The process became a way to teach customers how they should be looking at consumption and the brand ended up being a fashion reference for those that are already looking for theses principles when they’re buying new clothes.
To make real, long-term, sustainable progress and design great clothes tha people want, she needed to slow down the pace.
In 2002 she launches her high end hand made brand that was everything a brand wants to be now. Eco friendly, socially responsible and timeless.
The raw material used for their dresses, which are called true works of art are the noblest material that exists, the silk, that in the case organic of discards by the industry.
The threads of silk are dyed manually with naturally pigments such as coffe, spinoche, uruceu, erva mate, betroot ensewing unique colors variations.
All the pieces are 100 hand made by woman that she calls fairy hands. “My work would never be possible without the work they did”.
“Working with silkworm is already a challenged itself. The insect is fragile and feeds exclusively on mulberry leaf without pesticide, otherwise its die. That is, he´s the auditor of nature himself”, she explains.
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2000 - 2018 © Vanessa Montoro | desenvolvido por Criaturo